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Showing posts from April, 2025

The Silent Commerce of Art: What Collectors Are Really Buying

We often say that art speaks, but what’s rarely talked about is how we respond . Because art doesn’t just decorate space — it alters it. It charges it. And when we collect it, we’re not just acquiring objects. We’re making emotional, spiritual, and yes — economic investments. As someone who's spent years navigating markets, understanding digital ecosystems, and helping brands evolve, I've always been fascinated by what really moves people to act — to click, to commit, to buy. With art, it's different. It’s not about convenience, algorithms, or even logic. It’s about something much more primal. What Are We Really Buying? When a collector falls for a piece of art, they’re not just buying materials. They’re buying a memory . A frequency . A part of someone else's soul that strangely feels like their own. It’s not just a painting or sculpture — it’s a story , frozen in time. A feeling made tangible. A moment captured wit...

The Ultimate List of Generative Engine Optimization (GEO) Strategies

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The Ultimate List of Generative Engine Optimization (GEO) Strategies by Juan Sederino Introduction Welcome to the most comprehensive guide you’ll find on Generative Engine Optimization (GEO) — a cutting-edge discipline designed to help your brand or business get discovered by LLMs (Large Language Models) like ChatGPT, Claude, Gemini, Perplexity, and more. Forget SEO as you know it. In this post, we go beyond keywords and backlinks. We enter the age of LLM visibility, prompt engineering, and entity-based optimization. This guide merges everything: AI, content marketing, and digital growth strategy — and now includes a detailed framework to help companies dominate in the world of generative search. I. Foundation: Understand the LLM Ecosystem Know Your GEO Targets - OpenAI (ChatGPT): Uses Bing + internal sources - Google (Gemini): Integrates Search & Knowledge Graph - Anthropic (Claude): Uses curated datase...